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The Socially Oriented Innovation Society

Günter Valet


1. Presence
The lack of attractive goals fatigues the political enthousiasm of many citizens with respect to their active engagement for the future of the German society. Prefentially distribution oriented politics may generate widespread discord within various groups of the society, while an orientation towards new horizons, in contrast, has the potential to generate fascination and enthousiasm.

Political lead ideas like social market economy or services society optimise the existing, christian principles (CDU,CSU) are not imperative for everybody in a pluralistic society, social democratic (SPD) intentions aim at the fair redistribution of the surplus while being less concerned about its generation, liberal ideas (FDP) remained ambiguous over the years, leftist concepts (Die Linke) failed in practice, program development of the Alternative für Deutschland (AfD) and Freie Wähler (FW) is still in progress, green (Grüne) visions may lead to regression instead of the necessary progression in global competition for a higher integral (technical and social) surplus of the society.

2. Goals
The foregoing does not define goals for the advancement of the democratic society during future challenges, despite the well known importance for the individual to define personal goals. The orientation along future oriented but ideologically comparatively neutral goals seems important for the evolution of democracy. The "socially oriented innovation society" gains its surplus for the entire society by environment compatible, sustainable and resource saving innovations in a socially equilibrated way by progressing from the present into the future in conscience of past experiences.

Innovations in a socially oriented innovation society concern the technical domain as driving force (industry 4.0, fabrication by 3D-printing or more efficient organisation structures) in close association with the social and interhuman domain. Compatibility of professional life with care for children and elderly, collegiality in the immediate working environment, with competition amongst working groups and companies increase personal satisfaction and efficiency, thus augmenting the productivity of the entire society.

The term socially directed innovation society 2011 was initially unusual, then considered in social sciences (2014, (1)), while remaining uncommon (2016) in the Anglosphere. Its potential derives from the closely associated technical and social inovation in an self-reliant european development. The presently negociated Transatlantic Trade and Investment Partnership (TTIP) and Trade in Services Agreements (TISA) may lead to a "methuenisation" of Europe (Methuen treaty UK/Portugal 1703 -> from world power to decline) under a "win/win" strategy (2) of the "roast and crumbs" type. European citizens should not be satisfied with crumbs, reject the proposed treaties and initiate themselves a trend-setting social innovation society.

3. Future
The German society liberates itself presently from the bonds of nuclear and fossile carburants. The ensuing society adaptations have the potential for an exemplary innovation phase.

Goals comprising the entire society have to inspire especially young people, like the announcement of the moon landing within 10 years by president Kennedy. Thousands of young people became engineers at the time to participate in this challenge.

The development of electrical drives using electricity from environment friendly fuel cells could be one of the goals during the energy transition phase. Fuel cells could be operated with liquid fuel synthesized from CO2 and H2 or biogas. Heavy and unhandy batteries with substantial loading times would then become unnecessary.

It seems of equal importance to liberate the society from the concept of economic growth by products with intentionally shortened lifetime (obsolescence). This will prohibit the abuse of human work and innovation forces, save the resources of the planet and promote increased satisfaction within the society.

A society aiming at future success will generate its funds prior to spending them. Systematic distribution of savings by aspects of egalitarianism diminishes for example private funds for building maintenance ("roof over the head") like in the real existing socialism of the late GDR (German Democratic Republic). This lead to substantial discontent within the society. As a consequence people will increasingly work according to the rules of foreign investors instead of shaping their society preferentially with national funds. Breakup prior to distribution has the potential to prevent such developments.

The cultural diversity is a characteristic feature of Europe. The long term goal cannot be to generate a melting pot with a potentially uniform language. The challenge will be, on the contrary, to succeed with the development of a stable union formed by a multitude of nations while maintaining at the same time the bundled cultural diversity.

The horrors of two world wars favoured the creation of the European Union. As the past gradually vanishes from the focus of present Europeans, the future potential of the European Union consists in the elaboration and realization of new concepts emerging from the intellectual diversity, characteristic for the people of this region.

1. Jutta Schwengsbier, Mirko Schwanitz (2014). Der deutsche Wohlfahrtsstaat zwischen Lobbyismus und sozialer Innovationsgesellschaft. epubli Verlag, Berlin.
2. François de Callières (1716). De la Manière de négocier avec les Souverains. Amsterdam. S.160-172.

© 2017 G.Valet
last update: Jan 20,2017,    first display: May 25,2016